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WSJ: Your E-Book Is Reading You

A couple of weeks ago, the Wall Street Journal ran an article about data collection on e-book readers: It takes the average reader just seven hours to read the final book in Suzanne Collins’s “Hunger Games” trilogy on the Kobo e-reader—about 57 pages an hour. Nearly 18,000 Kindle readers have highlighted the same line from the second book in the series: “Because sometimes things happen to people and they’re not equipped to deal with them.” And on Barnes & Noble’s Nook, the first thing that most readers do upon finishing the first “Hunger Games” book is to download the next one. In the past, publishers and authors had no way of knowing what happens when a reader sits down with a book. Does the reader quit after three pages, or finish it … Read entire article »

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